For this site, we resourcefully leveraged a WordPress theme, then crafted all the assets that went into it. I designed a new logo for Carlyle, created a color palette, typography collection, and formulated a photographic style that’s appropriate for their high stature in appellate law. Fitting stock images were acquired, reduced to black and white, and visually adjusted to serve as visual backdrops for the home page top display. Attorneys were photographed with a uniform look to bring unity and tasteful dignity. Law office staff were trained on WordPress to support their need to publish stories and other site info along the way. Web design work was coordinated with marketing design efforts so visual communication across mediums extend seamlessly.
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